• Support the analysis of campaign data to help derive actionable insights that improve integrated marketing performance. • Assist in evaluating the effects of audience selection, media mix, and content strategy on campaign outcomes. • Conduct social listening using established tools and queries, including cleaning and preparing data for review. • Help gather and report on Paid/Owned/Earned performance using a combination of native platform tools (e.g., Facebook Insights, Twitter Analytics) and third-party platforms.