Trailer Park Group
The global leader in entertainment marketing and content production (LA | London | Mumbai)
Analyst – Social Listening & Insights
Location
California
Posted
103 days ago
Salary
$80K - $90K / year
Bachelor Degree2 yrs expEnglish
Job Description
• Support the analysis of campaign data to help derive actionable insights that improve integrated marketing performance.
• Assist in evaluating the effects of audience selection, media mix, and content strategy on campaign outcomes.
• Conduct social listening using established tools and queries, including cleaning and preparing data for review.
• Help gather and report on Paid/Owned/Earned performance using a combination of native platform tools (e.g., Facebook Insights, Twitter Analytics) and third-party platforms.
Job Requirements
- 2+ years of relevant experience in analytics or insights roles, ideally within a marketing agency setting.
- Experience supporting social media campaign analysis within an integrated marketing agency environment.
- Passion for gaming, especially RPG games, is a big plus.
- Proficient in Microsoft Excel for data analysis and reporting.
- Familiar with common social media measurement and listening tools.
Benefits
- medical/dental/vision insurance
- life insurance
- disability insurance
- maternity/paternity benefits
- paid company holidays
- unaccrued time off
- 401(k) for regular full-time employees
- TPG Academy learning experiences and development programs
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