• Build, manage, and optimize campaigns that generate MQLs and that convert into revenue. • Develop and execute campaigns across paid media, webinars, email nurture, ABM, SEO, and partnerships. • Run experiments at speed: Test channels, messaging, offers, and landing pages—kill what doesn’t work and scale what does. • Optimize lead flow and funnel conversion: Partner with Sales to tighten lead scoring, routing, and follow-up SLAs. • Measure relentlessly: Build dashboards for CPL, CAC, pipeline contribution, win rates, and ROI by channel (utilizing tools such as Salesforce, HubSpot/Marketo) • Partner cross-functionally: Work with Product Marketing to ensure messaging hits, and with Content to fuel campaigns. • Innovate demand creation: Bring new ideas (consulting agency collaborations, PLG campaigns, virtual events) that go beyond the standard playbook. • Leverage AI tools to enhance speed, creativity, and impact—such as summarizing research, building content drafts, or optimizing campaign assets