• Own our full revenue engine across acquisition, lifecycle, analytics, and growth creative • Architect and scale a modern, high-velocity growth system • Manage a team across paid media, CRO, and creative strategy • Partner closely with Brand, CX, Finance, and Ops to drive predictable, profitable growth • Grow and lead a high-performing team focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization • Create a growth operating system: weekly sprints, ideation, creative cycles, and data reviews • Present growth strategy and results to the Executive Team and Board • Own performance strategy, daily pacing, and channel allocation • Scale spend efficiently while maintaining CAC/MER targets • Develop a testing roadmap for creative, audiences, landing pages, and offers • Lead the creative strategy function for paid and organic growth • Build and maintain CAC/LTV models, scenario plans, and revenue forecasts • Oversee landing page testing, funnel optimization, and merchandising strategy