• Lead the creation and execution of go-to-market strategies for all titles across the Atari Games Publishing portfolio. • Align campaign strategies with publishing and communications priorities. • Collaborate with cross-functional teams: development, publishing operations, creative services, PR, influencer, and performance marketing. • Work closely with third-party licensors to ensure campaigns align with partner expectations and IP guidelines. • Manage the overall marketing budget for each game, including scaling, allocation, and performance tracking. • Analyze campaign performance data and report on key success metrics. • Work with the Marketing Creative Manager to define the full asset needs for each title, ensuring clarity on what must be produced and when. • Establish priority schedules and campaign roadmaps that guide the Creative Manager and asset producers in managing workload and sequencing deliverables. • Produce timelines, dependencies and expectations so that asset creation aligns tightly with marketing beats and go-to-market plans. • Act as the central bridge for communication and alignment across studios, the creative services teams, PR, and publishing leadership regarding marketing campaigns and strategies. • Lead campaign-focused status meetings, identify bottlenecks, and communicate risks early. • Own campaign analytics, dashboards, and reporting for leadership visibility. • Define and track KPIs (awareness, engagement, conversions, retention). • Conduct campaign reviews and implement insights to improve future performance.