• Define the acquisition approach across both self-serve (PLG) and enterprise, responsible for driving top-of-funnel acquisition and monetization/pipeline. • Set strategy around channel mix, activation loops, audience targeting, and scaling budget. • Prioritize opportunities based on retention, efficiency, and path to profitable growth. • Lead paid and performance channels from hypothesis to execution. • Build and iterate A/B test frameworks, campaign planning, targeting strategy, creative testing, and channel optimization. • Own measurement of CAC, ROI, payback performance, and confidence-building around ROAS/payback models for scaled spend. • Build persistent, personalized user journeys for self serve and enterprise users segmented by role, usage, and intent. • Design scaled activation and retention paths across email, push, and in-product messaging. • For enterprise, guide accounts toward SQLs through targeted nurture, product signal mining, and pipeline-aware triggers. • Own Warp’s web surfaces – homepage, landing pages, product pages, etc – to improve discoverability and conversion. • Lead A/B experiments with Product and Design, improving conversion, activation, and engagement without sacrificing efficiency. • Manage and optimize core platforms, including Customer.io, HubSpot, Framer, etc to improve personalization, predictive targeting, and performance. • Maintain clean taxonomy, triggers, and automation infrastructure that supports agent-first delivery, segmentation, and product signal capture. • Maintain dashboards covering the full funnel (awareness, activation, upgrades, etc) • Surface experiment insights, channel retention, funnel health, and cost efficiency findings to the team. • Lead forecasting, pacing, and execution readouts for both self-serve and enterprise.