• Identify, build, and maintain strong relationships with customers and prospects to drive revenue and achieve monthly, quarterly, and annual sales goals • Lead prospecting, up-selling, and follow-up for targeted leads • Lead sales efforts on both an operational and strategic level • Manage expenses within budget, maximizing efficiency of client and prospect visits • Develop formal business plans for ConnectiveRx business programs, focusing on sales activities targeted to market segments and individual customers or partners • Ensure ongoing integrated promotion of target products and services • Oversee collection and maintenance of CRM data, ensuring accuracy and currency • Perform other duties as assigned