• Own the marketing tech stack – manage, optimize, and integrate tools like HubSpot. • Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads. • Campaign support – partner with demand gen and lifecycle marketing to execute email campaigns, landing pages, and A/B tests. • Build reporting infrastructure – create dashboards to track funnel performance, campaign ROI, and attribution insights. • Enable better decisions – analyze funnel metrics to identify drop-offs, optimize lead scoring, and recommend process improvements. • Be the liaison to Sales Ops – ensure seamless handoff of MQLs and accurate pipeline tracking. • Drive operational excellence – implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic.