• Develop tailored value propositions, messaging frameworks, and solution narratives for your assigned vertical(s) • Craft compelling messaging that highlights Socure’s differentiated technology and tangible business impact. • Create and maintain enablement materials including pitch decks, one-pagers, solution briefs, competitive battlecards, email sequences, talk tracks, and customer-facing assets. • Analyze and document technical nuances, workflows, and architectures to clearly articulate the "how" behind product functionality. • Conduct ongoing market research to understand industry trends, fraud patterns, and competitive dynamics. • Conduct in-depth technical analysis of competitors’ products to identify strengths, weaknesses, and differentiation points. • Develop competitive positioning strategies that showcase Socure’s superiority in the identity verification and fraud prevention market. • Partner with product-aligned PMMs to ensure vertical narratives reflect product capabilities, roadmaps, and differentiation. • Work closely with product managers to understand new features and technical use cases to inform go-to-market strategies. • Provide market-driven feedback to influence product development and ensure customer needs are addressed. • Write and publish technical whitepapers, blogs, and case studies showcasing Socure’s innovation and leadership. • Represent Socure in technical discussions with customers, partners, and at industry events. • Use AI tools to accelerate the quality, accuracy, and production of technical marketing materials and insights.