• Define and communicate the value of our programmatic solutions • Champion customer needs, track the competitive landscape, and translate product capabilities into clear narratives. • Lead go-to-market efforts and craft messaging for internal teams and the broader market. • Develop strategic positioning and product narratives for DSP, SSP, and ADX. • Convert complex supply- and demand-side mechanics into simple, outcome-focused messaging. • Lead account-based marketing initiatives, identify target accounts, and shape tailored value propositions. • Build and maintain performance dashboards tracking various metrics. • Design, test, and scale lead-generation programs across multiple channels. • Own ongoing competitive and market intelligence tasks. • Create scalable enablement assets like pitch decks and objection-handling guides. • Drive go-to-market execution for new releases and feature rollouts. • Partner closely with Product, Sales, and Customer teams. • Prepare product communication for various platforms and ensure content delivers differentiation and technical accuracy.