Unlayer (YC W22)
The simplest way to design mobile responsive emails and landing pages.
Growth Lead
Growth MarketingGrowth MarketingFull TimeRemoteTeam 11-50Since 2022H1B No SponsorCompany SiteLinkedIn
Location
United States
Posted
91 days ago
Salary
Not specified
English
Job Description
• Design and execute Unlayer’s global growth strategy focused on developers, engineering teams, and technical decision-makers.
• Operate first as an individual contributor, driving initiatives across AEO, technical content, community, experiments, and distribution.
• Scale what works by adding people, partners, or resources only when needed.
• Build Unlayer’s presence everywhere developers discover, discuss, and select tools.
• Create and distribute high-quality technical content across GitHub, documentation, tutorials, templates, sample code, and programmatic SEO assets.
• Develop awareness across communities such as Hacker News, Reddit, StackOverflow, Discord, Slack groups, and niche developer ecosystems.
• Run continuous experiments across landing pages, funnels, onboarding flows, PLG loops, pricing, and messaging.
• Identify unconventional channels and growth opportunities that create outsized leverage.
• Launch and nurture a global developer community around Unlayer.
• Create ambassador programs, community challenges, webinars, workshops, and collaborative GitHub efforts.
• Identify and establish integrations with complementary platforms and developer tools.
Job Requirements
- Preferred experience includes developer-focused marketing, AEO, SEO at scale, PLG growth, technical content creation, or previous work with APIs, SDKs, or dev tools.
- A highly hands-on operator who prefers building and executing over managing from a distance.
- A pragmatic, non-bureaucratic problem-solver who values speed, autonomy, and clarity.
- A growth-minded marketer who understands how developers evaluate tools and adopt technologies.
- A creative experimenter with a bias for action and a strong curiosity for technical products.
- A founder-friendly collaborator who is comfortable working directly with senior, entrepreneurial leaders.
- A data-informed decision-maker who thrives in fast-moving, ambiguous environments.
- A global citizen who is comfortable working remotely, asynchronously, and independently.
Benefits
- A remote-first, work-from-anywhere environment.
- A results-only culture with flexibility, autonomy, and trust.
- Direct access to and collaboration with the founding team.
- Competitive compensation.
- The opportunity to define and lead growth for a global, developer-facing product used by millions.
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