• Build and run content and distribution engine • Plan, create, and manage editorial + content production/distribution calendar • Own channels and manage influencers/creators • Plan and pitch data‑led stories for digital PR • Create prompt libraries and automate content variants • Assign tasks and coordinate with Creative agency and freelancers • Partner with Product PM for on‑site assets • Collaborate with Lifecycle team on owned assets and measurement • Define KPIs and publish weekly read-outs