• Activate and support in managing a comprehensive webinar and content syndication (investments in sponsoring content across 3rd party partners/platforms) marketing strategies that aligns with our overall marketing goals. • Collaborate with internal/external thought leaders and subject matter experts to develop engaging webinar topics, scripts, and presentations in addition to identifying the most effective content to promote (existing ebooks, reports, etc.) across content syndicates. • Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement. • Utilize audience insights to tailor content and messaging, ensuring relevance and value to attendees. • Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation. • Leverage salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze webinar performance metrics, providing actionable insights and recommendations for improvement. • Create post-webinar follow-up strategies to nurture leads and convert attendees into customers. • Maintain asana and/or other project management of event and webinar production.