• Develop and manage Email and SMS automation flows within platforms like Klaviyo, HubSpot, and Yotpo, including meticulous segmentation, list hygiene, and compliance adherence (e.g., TCPA/CAN-SPAM), and distinct strategies for B2B outreach and DTC customer retention. • Lead the comprehensive Social Media strategy and execution, encompassing content planning, daily posting, active community management, basic content creation, and coordination of influencer and affiliate marketing campaigns. • Own the Digital Analytics and Reporting function, creating and maintaining performance dashboards, defining key performance indicators (KPIs), and delivering high-value monthly insights to guide strategic decision-making. • Execute timely Shopify updates and ensure Product Detail Page accuracy for all multi-brand assets, managing the digital execution of product launches through efficient use of established templates and creative briefs. • Manage the creation and updating of essential Distributor Assets and Distributor Menus, utilizing a streamlined process of batch templating for easy content production and efficient hand-off to the sales team.