• Drive Salesforce pipeline generation • Strategizing with PandaDoc partner marketing team on campaigns and marketing activities that, upon execution, will lead to top-of-funnel leads and pipeline • Aligning with the Salesforce team on joint co-marketing opportunities, which can include elements such as webinars, events, promotions, and communications • Communicate and articulate strategies both cross-functionally and to executive management • Working with the Salesforce partner manager on scheduling field enablement and other awareness-driving initiatives targeting Salesforce AE’s and SE’s • Facilitating co-sell efforts between Salesforce AE’s and PandaDoc sales and account management • Executing on defined strategies and tactics to drive the pipeline directly from Salesforce and from solution partners servicing Salesforce. • Build deep, trust-based relationships with Salesforce AEs across assigned territories and industry teams • Create a prioritized list of specific Salesforce partners to engage with • Develop partner value proposition and incentives • Launch outreach and awareness strategies about PandaDoc’s partnership value, targeting priority Salesforce partners • Working with the PandaDoc partner enablement team for certification and enablement of partners recruited • Lead partner account mapping and co-selling on named accounts • Conduct regular QBRs with Salesforce partner managers, field leaders, and internal sales leadership • Manage and execute joint account plans with the Salesforce partner manager • Update PandaDoc content and marketing materials for internal Salesforce use and distribution • Support PandaDoc events at Salesforce events (Dreamforce, World Tours, regional events) in partnership with Sales, Product, and Partner Marketing. • Serve as the internal subject-matter expert on Salesforce strategies, program updates, incentives, and co-sell and marketing initiatives • Responsible for helping to define Salesforce partnership goals and KPI’s with support from management • Develop roadmap and timelines for delivering on key milestones and tactics required to achieve goals • Communicate and articulate strategies both cross-functionally and to executive management • Optimize, pivot, or eliminate strategies based on ongoing progress