• Own pipeline generation end-to-end. You’ll architect solutions that move leads through the funnel - across Marketo, Salesforce, Clay, and tools you build yourself. • Partner with DemandGen, Events, and Product Marketing, to orchestrate multi-channel promotions and drive stakeholder engagement • Design, implement, and maintain automations and integrations. If a connection or workflow doesn’t exist, you’ll create it - sometimes with code, sometimes with AI tools. • Rapidly test new messaging, enrichment tools, workflows, and engagement tech in partnership with marketing and BDR teams. Bring a bias for action: measure, adapt, keep what works. • Serve as the connective tissue for cross-team plays—aligning GTM, Marketing, and Sales to ensure consistent execution and smooth handoffs. • Turn solutions into playbooks for the team. Document workflows, run enablement, and help everyone level up on GTM systems and best practices. • Own the operational health of the GTM tech stack. Hunt down friction, fix bugs, and measure impact - always protecting data quality and reliability.