• Partner with PMs before 10% concept lock to define the market landscape, customer insights, ICP/persona clarity, and the problem worth solving. • Validate problem statements through research, interviews, competitive analysis, and data. • Shape early thinking on positioning, value narrative, and where the new product or feature fits in the Engine ecosystem. • Support PMs during the 10% Review to confirm problem validation, market fit assumptions, and early solution direction. • Define what product-market fit looks like for the initiative. • Establish early adoption and success metrics for Alpha, Beta, and GA or confirm if the work should skip phases. • Build launch strategies rooted in customer need, competitive positioning, and product value. • Decide with PM whether the release requires Alpha → Beta → GA sequencing or should go directly to market. • Shape the narrative, audience targeting, messaging pillars, and differentiated value story. • Lead launch reviews at 50% and/or vertical GTM checkpoints for alignment. • Create crisp sales context, battle cards, and strategic messaging briefs for content teams. • Work with Growth on acquisition, distribution, and activation plans. • Provide Brand with narrative guardrails to guide creative. • Keep everyone grounded in the “what and why” of the launch and the PMF definition. • Track how the story lands with customers, sales, and the market. • Evaluate adoption, sentiment, and business impact. • Feed learnings back into Product for the next iteration and into Growth for optimization.