• Own site navigation, merchandising strategy, and product storytelling across collections and categories. • Manage product uploads, sunsetting, tagging, and organization to ensure clarity, analytics accuracy, and UX optimization. • Update and optimize site imagery, product descriptions, and copy to support launches and campaigns. • Collaborate with product and creative teams to maintain standardized naming conventions, tone, and on-brand messaging. • Implement best practices for mobile-first design and seamless checkout experiences. • Develop and own structured A/B and multivariate testing strategies to optimize user flows, conversion rates, and engagement. • Track analytics, user journeys, and funnel performance — translating insights into actionable strategies that enhance site UX and merchandising. • Maintain clean, accurate data feeds (Google Merchant Center, Meta, Klaviyo) for compliance and performance. • Identify and implement new tools or features that improve site speed, personalization, and search capabilities. • Act as the central point between creative, operations, and marketing — ensuring alignment across every campaign and product drop. • Collaborate with developers and designers to bring new concepts from initiation through QA and launch. • Partner with performance marketing and CRM teams to synchronize paid, social, and email campaigns. • Manage and optimize transactional emails, lifecycle flows, and CX touchpoints using Klaviyo and automation tools. • Work closely with operations and fulfillment teams to ensure inventory accuracy, warehouse logic, and efficient order flows. • Plan, manage, and execute sitewide promotions, discount strategies, and campaign mechanics. • Support go-to-market strategies for new product drops with site setup, messaging, and launch execution. • Audit and maintain a clean Shopify environment — from apps and integrations to tagging and inventory structures. • Streamline back-end processes for scalability, efficiency, and compliance. • Ensure transactional compliance, consent collection, and privacy standards.