• Lead client relationships and provide strategic guidance to shape and improve planned marketing programs across brand, media, digital, and in-store. • Own and help lead quarterly business reviews for each client, synthesizing performance, insights, and next-step recommendations. • Anticipate and solve issues, providing clear options and recommendations when concerns or questions arise. • Oversee all major campaigns and projects, ensuring work is on-brief, on-time, and of consistently high impact and quality. • Partner with internal teams to identify and pitch value-add ideas and test-and-learn opportunities at least quarterly. • Maintain regular, proactive contact with clients through bi-monthly check-ins beyond standard status meetings. • Identify and nurture opportunities to introduce clients to additional IPA capabilities and services. • Work with creative, production, strategy, and media leads to prioritize projects and resources, in partnership with the Brand Partnerships team. • Bring an expert business and financial lens to meetings and presentations to gain buy-in on future programs and investments. • Manage and develop the Brand Partnerships team, including performance management, coaching, and growth planning. • Lead internal reviews and build growth plans for each team member. • Hold weekly internal client check-ins with the Brand Partnerships team to align on priorities, risks, and upcoming needs. • Ensure every client has a clear, living marketing calendar and that projects are kicked off, tracked, and managed through to completion. • Lead monthly internal knowledge-share sessions across client accounts and the Brand Partnerships team to spread learnings and best practices. • Own onboarding and training for all new Brand Partnerships team members, setting expectations on process, communication, and client service standards.