• Owning copywriting across key channels (email, landing pages, in-product copy, social, blogs, and campaigns) to drive user acquisition, activation, and engagement. • Identifying and analyzing growth opportunities across user acquisition, and engagement channels. • Building relationships with influencers, creators, and various internet communities to amplify brand visibility and drive adoption, including writing briefs and suggested copy. • Managing and optimizing paid acquisition campaigns across major ad platforms (e.g., Meta, Google Ads) to scale growth efficiently. • Tracking and analyzing KPIs (CTR, conversion rate, engagement, etc.) to measure the impact of copy and inform decisions. • Developing and framing the company's brand position, narrative, and tone across various social and digital platforms. • Shaping how we show up online through consistent, thoughtful, and on-brand messaging. • Blending deep technical understanding with creative storytelling to explain our mission, products, and business model. • Creating unexpected ways to showcase our work, including our open source initiatives and research. • Creating multi-format educational content (short-form, long-form, visual-supporting copy) for a variety of audiences and depth levels.