• Designing and executing Legion Health’s growth roadmap, prioritizing experiments with the highest potential impact across acquisition, activation, and retention. • Owning multi-channel growth execution, including performance marketing (Google, Meta), paid + organic social, healthcare directories (Zocdoc, Psychology Today), lifecycle messaging (email, SMS), referrals, partnerships, SEO, and content. • Running rigorous analytics and experimentation, using PostHog and SQL-friendly tools to analyze funnels, define success metrics, and run A/B tests across channels and product surfaces. • Improving conversion and patient experience, optimizing landing pages, onboarding flows, scheduling, and lifecycle touchpoints. • Turning insights into action, synthesizing data, user interviews, and qualitative feedback into clear, prioritized growth decisions. • Partnering cross-functionally with product, engineering, design, and clinical operations to remove friction while maintaining regulatory compliance and care quality. • Building scalable playbooks for growth channels that can be repeated, expanded, and eventually handed off as the company scales.