• Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code • Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch • Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome • Leading implementation projects and consistently communicating on project deliverables with clients. • Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices • Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data • Understand multi/omnichannel transactional and marketing messaging • A good understanding of user states, events, and user journey mapping