• Create Strategy and implement demand generation system to drive growth • Drive performance across Acquisition, Activation, Monetization, and Expansion • Translate GTM strategy into operational plans, KPIs, and closed-loop systems • Optimize and evolve BombBomb’s marketing engine using a Levers x Motions framework • Act as a member of the executive team, embedding customer obsession into everything from campaigns to culture • Execute BombBomb’s positioning and messaging in market across all channels • Shape buyer perception and drive demand generation and customer lifecycle marketing with compelling, high-conversion content • Partner with Product Marketing to align campaigns to product strategy • Own funnel performance: CAC, velocity, trial-to-paid conversion, and payback period • Optimize onboarding, activation, and lifecycle marketing • Architect monetization across freemium, self-serve, and high-touch motions • Leverage AI across the marketing stack for automation, content, scoring, and experimentation • Champion analytics tools like Amplitude, Mixpanel, Gainsight PX, Churnkey • Build and lead Marketing Ops to ensure full-funnel data visibility, attribution, and campaign performance • Build and lead a high-performing team across demand gen, lifecycle, brand, marketing ops, and analytics • Partner with Product, Engineering, and RevOps to align around full-funnel impact • Execute positioning and category creation in close collaboration with Product Marketing • Drive experimentation, learning velocity, and insight-to-action loops • Own LTV:CAC, NRR, Expansion ARR, Activation, and MQL, SQL, and PQL conversion • Build dashboards that drive decision-making and institutionalize learning