• Own the full marketing lifecycle for virtual events from promotion through post-event follow-up • Manage event registration tracking, monitor pacing, and proactively escalate issues to key stakeholders • Host and coordinate tech checks and dry runs with speakers and hosts • Serve as the behind-the-scenes host for virtual events on Zoom, ensuring smooth execution and strong attendee experience • Develop and execute multi-channel promotional campaigns (email, social, newsletter placements) to drive registrations • Create post-event communications and engagement strategies to maximize value from virtual programming • Conduct audience research to assess the marketing feasibility of sponsor ICP (Ideal Customer Profile) goals • Develop targeted marketing strategies and assets (invitation copy, social content, email sequences) to drive registration and attendance for sponsored experiences • Build and manage custom attendee lists that align with both sponsor objectives and optimal event experience • Create marketing materials that support sponsor engagement before, during, and after events • Track performance metrics and optimize campaigns based on registration and attendance data • Support additional experiential marketing projects and initiatives as the events business scales • Contribute ideas for improving processes, increasing efficiency, and enhancing attendee experience • Maintain organized systems for tracking event performance, attendee data, and campaign results