• Build Elicit's field marketing function from the ground up, establishing strategy, processes, and measurement frameworks • Partner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable field marketing plans • Plan, execute, and measure field marketing programs including targeted account activities, industry campaigns, webinars, executive dinners, and conferences • Create and refine processes for end-to-end event management, from pre-event planning through post-event follow-up and performance analysis • Design and execute follow-up campaigns, nurture programs, and field-specific sales enablement activities • Establish reporting and analytics to track program performance and demonstrate impact on pipeline and revenue • Build relationships across the organization to ensure alignment and drive cross-functional collaboration • Identify and capitalize on new opportunities to drive engagement with life sciences companies and academic research institutions