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Role Description

As our Demand Gen Manager, you will own Spiral's demand engine. Your work will directly impact revenue by creating and accelerating our sales pipeline with financial institutions. This is a highly hands-on, strategic, and creative role in which you will plan, execute, and optimize campaigns across channels to reach banks and credit unions.

If you are scrappy and energized by measurable impact, next-gen marketing, and data-driven campaigns that fuel a strong pipeline, you will love this role. You will work closely with Spiral's CMO to increase demand in all channels (ads, conferences, webinars, social media, email marketing, content marketing, partner marketing, PR, and more).

The ideal candidate has a proven track record of 5+ years of executing successful digital marketing strategies, deep B2B fintech marketing experience, and an understanding of the latest marketing trends. If you are an A-list marketer with a sharp eye for design, great people skills, strong attention to detail, and a passion for hitting goals and building successful campaigns, congratulations. It’s a match.

What You'll do:

• Pipeline Growth & Conversion: Build and execute campaigns to drive SQLs and sales opportunities across the company’s marketing channels.
• Paid Ads: Launch targeted retargeting and paid LinkedIn and Google campaigns from audience building to creative testing to optimization. Optimize performance with A/B tests across all campaigns with a focus on conversion rates, CPAL, SQL, and sales pipeline growth.
• Email Sequences: Create a campaign calendar, drip campaigns, segmentations, and end-to-end execution in HubSpot.
• Conferences & Webinars: Manage industry conferences with an event coordinator and Sales by securing sponsorships, driving attendance/booth traffic, and creating sales opportunities. Own webinar funnels from promotion to hosting support to follow-up sequences with BDR.
• Partner Marketing & Content Marketing: Create marketing assets, including web pages, email sequences, success stories, blogs, webinars, presentations, and product rollouts.
• Social Media: Manage social media channels and lead the creative direction of our social strategy to increase demand and brand presence.

Qualifications

• Bachelor's or master's degree in a related field preferred, or equivalent experience.
• Proven track record with 5+ years in demand generation or growth marketing, consistently meeting or exceeding targets.
• Stellar writing and verbal communication skills, exceptional attention to detail, and a passion for copywriting and marketing.
• Aesthetic and visual acuity paired with an editorial and creative mindset.
• Data obsessed with a love for testing, iterating, and improving performance.
• Strong HubSpot or similar experience with automations, workflows, scoring, and reporting.
• Up-to-date expertise in social media trends and best practices across platforms.
• Self-motivated, energetic, and independent, with a passion for leading multiple projects and solving problems with a high level of autonomy and accountability.
• Deep understanding of B2B buyers. Experience with banks or credit unions is a big plus.
• You're a super fun team player who will jump in and get your hands dirty at a moment's notice to get the job done, and always thinking about the next win.

Benefits

• Competitive salary with bonus and equity
• Fully paid (99%) PPO medical, dental, and vision plans for you, spouse/partner, and children
• Short-term and long-term disability
• Paid time off allowing 20 days leave + two floating holidays
• 401(k) plan
• Remote office benefits

Company Description

Spiral is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.