• Lead sales efforts in the backup power generation sector. • Manage relationships with existing customers and partners. • Expand customer base and increase revenues through direct sales. • Work closely with influencers and collaborators in target markets. • Present technical features and benefits of products. • Achieve established territory sales targets and quotas. • Develop and implement tactical sales and marketing plans. • Recommend and develop sales and marketing tools, standards, and procedures. • Identify and propose new product concepts. • Develop channels to market and recruit sales staff, distributors, and dealers. • Provide training and support for distributors and representatives.