• Support Cristcot’s inaugural UC therapy launch, ensuring alignment with brand strategies and delivering transformative outcomes for patients. • Collaborate closely with the broader marketing team and cross-functional Commercial team. • Prioritize, develop and implement consumer marketing campaigns and tactics across traditional, digital, and emerging media. • Align and orchestrate an omnichannel experience across the patient journey. • Maintain deep understanding of patient insights, journey, and segmentation strategies. • Support adherence and persistence initiatives, including patient support programs and creation of educational resources. • Develop and manage marketing timelines to ensure timely delivery of campaigns and assets across channels. • Champion marketing materials through the review process and ensure alignment with compliance, regulatory and legal requirements. • Monitor competitive landscape and emerging trends to inform implications to campaign strategy and execution. • Drive innovation by identifying opportunities to pilot emerging technologies and/or new engagement models.