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Role Description

As the Senior Manager, Oncology Marketing, you will be responsible for developing and executing brand marketing and lead generation strategies to optimize brand awareness, reputation, acquisition, and market education on our offering. You will own product brand marketing, content development, growth marketing, social media, and lead effective advertising programs by managing efforts hands-on, leading contractors/agencies, and collaborating with diverse internal and external stakeholders. The ideal candidate is both creative and analytical, results-oriented, innovative and comfortable with change. You thrive in a fast-paced environment and are excited about taking a defining role at an early-stage growth company.

This is a remote position, but you may also work from our office in Menlo Park or Union City, CA if you’re locally-based and report directly to the Vice President, Marketing.

Responsibilities:

• Develop and execute oncology product brand storytelling, maintaining and adapting the marketing calendar to align with business goals and partnership with corporate and prenatal brand resources.
• Partner with cross-functional teams—Product Marketing, Medical Affairs, Genetic Counselors, Legal, and Sales—to create, distribute, and optimize marketing content across digital and print channels.
• Plan, execute, and assess tradeshows, webinars, and events in collaboration with the prenatal team, field members, and leadership.
• Conceptualize and implement multi-channel marketing campaigns (digital, social media, print) that align with sales objectives and brand identity.
• Lead demand generation strategies to drive qualified leads, brand awareness, and sales pipeline growth, ensuring alignment with business goals.
• Analyze and report performance metrics for demand generation and marketing operations, driving data-informed strategies and optimizations.
• Oversee growth marketing initiatives across channels, including social media, SEO, search, CTV, display, and more, to improve acquisition and retention.
• Manage product brand websites, collaborating with Product Marketing to design and update content that supports branding and lead generation.
• Develop and manage social media strategies to enhance brand awareness, engagement, and credibility across platforms.
• Collaborate across departments to ensure cohesive messaging and unified product brand representation across all initiatives.
• Negotiate and manage strategic partnerships, vendor contracts, and marketing technology investments to expand brand visibility and effectiveness.
• Establish KPIs, leveraging analytics to measure campaign success, optimize ROI, and guide future marketing initiatives.
• Stay informed on digital marketing trends and technologies, integrating innovative tools and strategies to advance audience engagement and conversions.
• Manage CRM programs across email, SMS, push notifications, optimizing campaigns to nurture stakeholder relationships.
• Execute campaigns hands-on, coordinating with internal teams and external resources to ensure impactful outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field. An MBA would be a plus.
• A minimum of 8 years of leadership experience in brand & growth marketing, with a focus on communications, field marketing/sales, demand generation and awareness.
• Ideal candidate has experience marketing within the healthcare space, specifically with providers, and collaborating with sales teams.
• Experience developing a comprehensive growth marketing strategy, including paid media budgeting/management, developing communications and launching campaigns end to end.
• Experience leading the sourcing and deploying of media management platforms and partners, tracking and reporting tools.
• Experience developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical.
• Excellent analytical skills, with the ability to translate data into actionable insights and strategies.
• Strong strategic thinking and planning abilities, with the ability to drive a brand's vision and message.
• Strategic mindset, capable of aligning brand marketing initiatives with broader business goals and driving results.
• Excellent leadership and team management skills, with a track record of developing high-performing teams.
• Exceptional communication and presentation skills.
• Ability to analyze market trends and customer behavior to inform marketing strategies.
• Proficiency in using marketing software and digital marketing tools.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• A creative and innovative thinker, with a passion for building strong brands.
• Passion for delivering exceptional brand experiences and a service-oriented mindset.

Benefits

• Working alongside brilliant, kind, passionate and dedicated colleagues, in an empowering environment, toward a global vision, striving for a future in which transformative molecular diagnostics can help millions of patients.
• Open, transparent culture that includes weekly Town Hall meetings.
• The ability to indirectly or directly change the lives of hundreds of thousands patients.
• Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered up to 80%.
• Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%).
• Supplemental fertility benefits coverage.
• Retirement savings program including a 4% Company match.
• Increase paid time off with increased tenure.
• Latest and greatest hardware (laptop, lab equipment, facilities).
• Daily on-site lunches provided from top eateries.
• A variety of perks on campus (state of the art gym, restaurant).
• Free on-site EV charging (compatible with all EVs, including Tesla).
• For this position, we offer a total compensation package of up to $317,881 per year, including a base pay range of $190,081-$211,201 per year.