• Own global demand strategy and outcomes • Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities • Translate revenue goals into clear, measurable demand plans, forecasts, and operating metrics • Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage • Lead key demand channels and programs • Design flagship, regional, and executive programs that accelerate enterprise deal velocity • Drive always-on and moment-based campaigns across multiple channels • Own global paid strategy across holistic search (SEM/SEO), social, display, and emerging channels • Develop scalable virtual programs that generate qualified pipeline and amplify thought leadership • Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps • Communicate pipeline results, insights, and tradeoffs clearly to executive leadership • Lead, coach, and scale a global team across multiple demand functions