• Own the planning, build, and optimization of new logo campaigns that drive new logo pipeline and revenue generation. • Implement and drive cross-functional adoption of account-based methodologies as a core foundation for all campaign activities. • Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel. • Partner closely with sales teams to identify the right accounts to target, and enable coordinated execution of outreach efforts between teams. • Collaborate with Revenue Operations to architect and evolve scalable cross-functional processes that improve visibility, insight flow, and GTM decision-making. • Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize. • Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.