• Own and execute the North America regional marketing strategy in close coordination with global marketing teams. • Build and execute regional marketing programs from the ground up, including campaigns, events, and sales enablement initiatives. • Launch and scale GTM marketing strategies in new and existing markets across North America. • Design and execute ABM-led ICP engagement campaigns in partnership with Account Executives and BDR teams. • Plan and deliver partner marketing initiatives, including co-marketing campaigns, events, content, and partner advocacy programs. • Plan, manage, and execute regional customer and prospect events across North America to drive engagement, advocacy, and brand presence. • Generate marketing-sourced pipeline through field programs, customer roadshows, and scalable regional campaigns. • Develop and manage the AMER marketing budget, ensuring efficient spend aligned with business priorities. • Track, analyze, and optimize campaign performance using marketing analytics and web performance data to maximize ROI. • Expand and manage concurrent marketing initiatives with industry associations, influencers, and ecosystem partners across North America. • Report on regional marketing performance using Salesforce and marketing analytics tools to inform stakeholders and guide GTM decisions. • Attend industry events, customer meetings, and internal team sessions, with occasional travel across North America.