• Operate and work within our Mission Driven Culture Core Values and Principles • Develop and implement a comprehensive product strategy and roadmap for the plant nutrition portfolio • Conduct market research to identify trends, customer needs, and competitive landscape • Define product positioning, target market segments, and unique selling propositions (USPs) • Lead the product lifecycle from concept to launch, including ideation, development, testing, and commercialization • Collaborate with R&D, manufacturing, and regulatory teams to ensure product efficacy, safety, and compliance • Manage product performance, making data-driven decisions to optimize product offerings • Gather and analyze customer feedback, market data, and industry trends to inform product development • Engage with key stakeholders, including farmers, agronomists, regulatory bodies, and industry partners, to understand their needs and challenges • Work closely with the sales and marketing teams to develop go-to-market strategies, promotional materials, and training programs • Provide product expertise and support to the sales team during customer engagements and events • Monitor product performance against financial targets, including revenue, profitability, and market share • Stay abreast of industry advancements, emerging technologies, and regulatory changes • Drive innovation by identifying opportunities for new product development and existing product enhancements