• Overall responsibility to deliver and execute the field sales business goals and strategic objectives within the region across all sales channels (i.e., PDSN, Pro Dealer, and Lowe’s). • Responsible for developing and deploying a strategic and regionally focused field sales playbook that drives market share growth and achievement of sales rep productivity goals. • Serves as the region’s primary voice of the customer and is responsible for partnering with cross-functional leaders to grow market share. • Enables sales excellence by implementing and driving CRM adoption and developing talent through coaching and mentoring. • Measures individual and team performance through identified KPIs and other identified performance metrics.