• Own the strategy and execution for growing student MAUs. • Own all key MAU drivers, including the Bold Rewards system, browser plugin, mobile app, and lifecycle notifications. • Work closely across engineering, design, operations, marketing, and data to define the roadmap. • Responsible for creating durable growth and healthier activation funnels. • Make Bold.org products more valuable and engaging. • Collaborate with engineering, ops, design, and marketing teams to ship features that improve habit formation.