• Lead recruitment, selection, and hiring of the field sales team. • Provide coaching and skill-based training through regular co-travel and one-on-one sessions. • Coach/mentor sales team to develop sales acumen, technical knowledge, product knowledge and selling skills. • Cultivate a high-performance culture through consistent feedback, development plans, and performance reviews (PAR). • Drive accountability to key performance indicators (KPIs), including call activity, CRM usage, A/B account pipeline development, and sales performance. • Monitor and manage regional sales budget, grip stock, and expense reporting in alignment with company guidelines. • Conduct regular co-travels (weekly) and follow up with timely coaching and performance feedback. • Lead regular 1-1 calls with region sales team Quarterly performance reviews and update calls/meetings with TMs; execute quarterly and annual evaluations. • Develop and execute a Regional Business Plan aligned with national strategy and growth objectives. • Analyze market trends, competitive activity, and territory performance; adjust strategies as needed. • Oversee and optimize time and territory management plans for each TM to maximize coverage and productivity. • Identify gaps in market coverage and recommend realignment or expansion opportunities. • Partner with dealer representatives and branches to drive local sales initiatives, training, and promotional execution. • Ensure dealer partners are equipped with materials and knowledge for product launches and ongoing campaigns. • Conduct quarterly business reviews with key dealers to assess performance and identify growth opportunities.