• Develop and implement solutions around NBCU’s digital advertising ecosystem across NBCU's portfolio, including defining integration requirements for the ad decision and ads-stitching servers, and coordinating with Product Owner and Integration stakeholders • Design and define technical requirements for new and innovative linear and non-linear ads features, including transcoding and SCTE-35 requirements, through the close collaboration with end-to-end architecture and Integration stakeholders • Deep dive and onboard new ad supply features, directly identify and solution for any limitations and risks, and determine how technical details align to support user stories and capabilities of broader NBCU ad sales portfolio • Design test plans, QA flows, and certification processes for the successfully delivery of new ads features • Serve as a technical SME on SSAI (Server-Side Ad Insertion), CSAI (Client-Side Ad Insertion), ad serving systems, metadata ingestion, and VOD/linear/live ad workflows across Web, mobile and CTV streaming products • Work with the Supply Capabilities Product Owner and the Ad Integration team to hand off product architecture and ad integration blueprints to operationalize testing and sign-off