• Own and lead strategic GTM programs focused on optimizing sales roles and operating models • Identify tooling, process, and workflow gaps and apply AI and automation to improve sales role effectiveness, scalability, and productivity. • Design, build, and operationalize solutions that enable GTM teams to work more efficiently today while creating a foundation that scales with future growth. • Translate executive vision into execution by defining business requirements, success metrics, milestones, risks, and dependencies across complex initiatives. • Drive end-to-end delivery of programs, coordinating technical implementation, business readiness, and change management to ensure program outcomes, including adoption, efficiency gains, and measurable impact on GTM role performance. • Collaborate cross-functionally with Sales, RevOps, GTM Excellence, Product Marketing, and Product teams. • Partner with senior leadership and key stakeholders to provide analytics, reporting, and insights that track progress against program goals and inform ongoing optimization.