• Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs. • Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product. • Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams. • Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention. • Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy. • Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact.