• Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning. • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning. • Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting. • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels. • Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments.