• Draft and polish marketing copy across website, landing pages, social channels, email newsletters, and sales collateral. • Define and maintain mpathic’s brand voice and ensure consistency across all customer touchpoints. • Write and edit blog posts, case studies, FAQs, product messaging, and other long-form content. • Translate research and insights from our science team into clear, compelling, audience-relevant narratives. • Develop messaging that supports thought leadership topics and timely moments in the AI safety and responsible tech ecosystem. • Partner with design to support the creation of visual storytelling assets (graphics, slides, event materials, one-pagers). • Create content and strategy for email and social campaigns, ensuring narrative cohesion across channels. • Collaborate with Product and Sales to ensure messaging is accurate, ICP-relevant, and aligned to business goals. • Support positioning and messaging work across key initiatives including product launches, customer stories, and strategic partnerships. • Help build and evolve brand materials (messaging frameworks, value props, narrative docs, tone guidelines). • Build and manage a content calendar aligned to product milestones, PR, industry news, and thought leadership opportunities. • Use performance insights and feedback loops to refine messaging over time. • Leverage AI tools thoughtfully to increase content velocity and efficiency while maintaining a high quality bar.