• Responsible for the generation of new business sales and profits (P&L) in a specific territory. • Commits to an annual sales plan, writes specific objectives and forecasts orders and expected revenue on a monthly basis. • Develop excellent product knowledge and awareness of market conditions. • Report on activities weekly and represent the company maintaining business ethics and professionalism. • Communicate with management any ideas, market trends or competitive activities. • Maintain currency of and adhere to applicable GMP and ISO 9001 processes and procedures. • Abide by state and federal employment laws. • Attain or exceed yearly revenue and profit quotas for region of responsibility. • Make scheduled personalized sales demonstrations to the MD and OD market in region of responsibility. • Maintain, analyze and utilize territory records and other information to efficiently organize, plan, execute and measure results. • Educate and follow up the Ophthalmologists, Optometrists and staff members on the operation, utilization and application of our product to ensure overall customer satisfaction. • Provide timely, accurate, and constructive written and oral communications to management regarding expected sales planned monthly activity. • Operate a specific cost center (business) to control sales, expenses, inventory and accounts receivable. • Develop and implement synergy opportunities among other Zeiss companies, Carl Zeiss Meditec field service and other corporate partners when such programs arise.