• Develop and execute a channel sales strategy for Medium and Low Voltage products • Identify and secure new business opportunities across utilities, OEMs, and construction sectors • Lead customer visits, presentations, and technical discussions to strengthen market presence • Drive demand creation by engaging consultants, specifiers, and engineering firms • Build and manage strategic relationships with decision‑makers and procurement teams • Oversee contract negotiations, forecasting, and project follow‑up activities • Maintain expert knowledge of MV/LV technologies and market trends • Collaborate across marketing, engineering, operations, and channel partners to deliver results