• Develop and execute a comprehensive sales strategy that drives predictable, scalable revenue growth across all target markets. • Lead as a true player-coach, actively supporting SEs on complex opportunities and personally running point on our largest, most complex enterprise deals to ensure successful close. • Drive cross-functional alignment across Marketing, Customer Success, and Product to ensure integrated GTM execution. Establish shared KPIs, joint planning, and continuous feedback loops to improve win rates, expansion, and product-market fit. • Build and scale the sales organization from the ground up, including SEs, SDRs, and sales operations, fostering a culture of accountability, urgency, and performance excellence. • Define and enforce process discipline across the sales cycle, including ICP clarity, outbound and SDR scripting, pipeline generation expectations, territory management, CRM hygiene, and rigorous stage qualification. • Establish and manage KPIs, forecasting models, and pipeline discipline to ensure consistent performance and accurate revenue visibility. • Own forecasting accuracy through rigorous pipeline inspection, predictable stage-progression criteria, and standardized qualification frameworks (MEDDPICC, SPICED, or similar). Partner with FP&A for reliable weekly, monthly, quarterly, and annual forecasts. • Serve as the public-facing sales leader for the organization by participating in webinars, conferences, trade shows, and customer-facing events, representing the unified CXT brand. • Drive expansion in key verticals (courier, shippers, healthcare) through targeted initiatives and strategic market development. • Develop and execute strategic partnership initiatives with key ecosystem players to unlock new revenue channels and strengthen market position. • Own the full sales process, from prospecting to negotiation to close, ensuring operational excellence and a world-class customer experience. • Monitor market trends, TMS competitive dynamics, and customer needs to maintain a strong, differentiated value proposition and inform ongoing GTM strategy. • Demonstrate leadership that drives a high-accountability culture focused on transparency, coaching, data-driven decision-making, and continuous improvement.