• Reporting to the Sr Director, Software Engineering • Guide the architecture vision for D2C platforms with a mobile-first and AI-native mindset • Define roadmaps across mobile and web with emphasis on scalability, maintainability, and rapid experimentation • Champion modern patterns including micro frontends, server-driven UI (SDUI), BFF, and serverless systems • Apply enterprise architecture principles and standards while balancing near-term delivery and long-term platform goals • Build for leverage by creating reusable frameworks, automation, and internal tooling to accelerate teams • Integrate AI into every layer of architecture to support thoughtful, agentic system design. • Lead technical design across consumer products and internal platforms • Shape cohesive end-to-end architecture spanning APIs, services, and frontends • Guide strategic areas such as identity, content delivery, personalization, and A/B testing • Support agent-based automation and apply MCP to promote scalable AI workflows • Ensure security, observability, and operational excellence across systems • Mentor engineers and architects across domains • Promote adoption of tools like GitHub Copilot, Cursor, Claude, and LLM-integrated workflows • Advance system-level thinking and reusability through shared scaffolds and frameworks. • Lead the Exponential Engineer Initiative to grow AI-first engineering through reusable agents, automation, and internal platforms • Promote agent-based design, prompt abstraction, and developer enablement across teams • Evaluate and apply latest technologies, especially Generative AI, to improve engineering and results.