• Own the global marketing strategy and lifecycle management of the laboratory automation portfolio, ensuring alignment with enterprise growth priorities, regional needs, and evolving customer workflows. • Lead structured insight generation across stakeholders, from laboratorians, hospital executives, health systems, and reference labs, to inform portfolio strategy, value propositions, and roadmap prioritization. • Define competitive positioning and commercial differentiation through deep analysis of market dynamics, competitor offerings, and industry trends. • Partner with R&D, systems, informatics, medical, and operations teams to translate market needs into clear product requirements, ensuring scalable, differentiated, and economically viable offerings. • Develop and execute global marketing and launch strategies, delivering market-ready tools, messaging, and campaigns that enable strong regional adoption and commercial performance. • Lead and develop a global marketing team, setting strategic direction, building capability, and fostering a high-performance, accountability-driven culture. • Drive ongoing refinement of positioning and portfolio strategy by incorporating stakeholder feedback, tracking performance, and anticipating future trends in laboratory automation.