FICO is an analytics company helping businesses make better decisions that drive higher levels of growth and success.

Senior Manager, Product Marketing – B2B FICO Scores, Mortgage & Capital Markets

Product MarketingProduct MarketingFull TimeRemoteTeam 1,001-5,000Since 1956H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

75 days ago

Salary

$110K - $173K / year

Bachelor DegreeEnglish

Job Description

• Shape FICO's marketing strategy in critical mortgage and capital markets segments. • Lead marketing strategy for FICO's mortgage and capital markets portfolio, developing engaging content and campaigns. • Drive market positioning and messaging that articulates FICO's unique value proposition across the mortgage lifecycle. • Create compelling narratives around complex analytical solutions that resonate with C-level executives and technical decision-makers. • Conduct competitive analysis and develop differentiated positioning that showcases FICO's unique advantages in mortgage risk assessment and capital markets analytics. • Execute integrated go-to-market strategies while developing mortgage and capital markets-specific content. • Establish systematic content production that supports pipeline generation and sales acceleration across multiple customer segments. • Build deep market intelligence by developing data-driven ideal customer profiles and market segmentation strategies. • Stay current with regulatory changes, industry trends, and competitive dynamics impacting the mortgage and capital markets business.

Job Requirements

Mortgage and capital markets experience working within mortgage lenders, servicers, GSEs, investment banks, or related financial services organizations.
Deep understanding of the mortgage lifecycle, secondary market dynamics, and regulatory environment.
Proven expertise in marketing analytical and risk management solutions with demonstrated ability to communicate complex technical concepts including machine learning, predictive modeling, and risk analytics to diverse audiences.
Track record of influencing and navigating senior-level leadership in addition to driving cross-functional working groups to deliver measurable business results in financial services and/or technology.
Deep understanding of mortgage and consumer lending industry regulatory frameworks and related processes (e.g., FCRA, Fair Lending, GSE requirements, capital requirements).
Bonus: Experience with credit reporting agencies and credit risk management solutions.
Bonus: Background in capital markets, securitization, or mortgage servicing operations.
Bonus: Experience working with GSEs (Fannie Mae, Freddie Mac, Ginnie Mae) or regulatory agencies.
Bonus: History of launching new products or entering new market segments in financial services.
Bonus: Familiarity with AI LLM usage in marketing workflows, demonstrated ability to combine human intelligence with emerging Martech.
Bonus: Demonstrated success in highly matrixed organizations with complex stakeholder management.

Benefits

An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.