• Own paid performance marketing across Meta, TikTok, and Google - optimizing CAC and ROAS • Lead the social media user acquisition strategy, weekly content calendar review, and light post QA (execution handled by two coordinators and a designer) • Develop creative briefs and partner with coordinators + designer to produce high-performing ad creatives in-house • Drive SEO and ASO to increase organic discovery and app growth, managing intern support for blog content • Improve acquisition funnels end-to-end, from landing pages to app store conversion and retargeting • Optimize high volumes of event catalogue pages maximize conversion & design a system to operationalize the workflow at scale • Launch city-level and national growth campaigns that drive RSVPs, host leads, and GMV • Build repeatable, scalable playbooks across paid, social, and organic channels as Sweatpals expands into new markets • Build and optimize host acquisition funnels, segmentation, and targeting • Analyze performance data, share insights, and make fast, data-backed decisions • Own attribution, reporting, cohort analysis, and experimentation across top-of-funnel channels • Create and manage landing pages + lineup pages with Webflow freelancers and internal teams • Build and scale referral programs for both user and host acquisition • Ensure consistency across paid, organic, landing pages, and city-focused campaigns • Test, learn, and scale what works - with a mindset of continuous improvement • Manage and mentor junior team members