• Develop and execute a growth strategy for the Power Sensing products • Be accountable for meeting or exceeding the order intake plan for the West region • Develop and execute a plan to sell instrument transformers to target markets including Independent Owned Utilities (IOU’s), Public Power, Renewables, and Industrial (OEM, EPC, IPP, Distributor, etc.) accounts • Support technical and commercial tendering activities ensuring compliance with tendering and booking instructions • Lead pricing strategy (based on competition intelligence and need for factory load) • Lead and support negotiation (technical, commercial, T&Cs, risk) activities • Driving pipeline pulsing per region and actions to increase capture rate • Lead business development roadmaps definition and execution • Provide regular updates in SPEAk4GE (Salesforce.com) for opportunity pipeline • Work directly with key customers to position the factory in Clearwater, FL • Provide sales training to Account Managers and Channels including opportunity qualification, competitive positioning, specification influence and other initiatives as required • Be the essential link from the market to the factories (engineering, tendering, forecast, supply chain, execution, post-sales support) • Support the factories as necessary in the execution of orders • Provide forecast (for factories and region), as well as market and competitive intelligence • Work jointly with Marketing and Engineering teams to drive development and delivery of new products and services to meet customer needs and improve customer satisfaction • Assist in partner marketing activities such as tradeshows and other promotional events • Manage expenses of team within budget