• Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver. • Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what's working, optimize campaigns, and guide product roadmap decisions. • Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success. • Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development. • Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights. • Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning. • Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field. • Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences.